Sweet’s Brand, Inc. was officially founded by Ed Sweet on February 17, 2006.

In 2005, Ed, an advertising copywriter by trade, began writing direct mail pieces and e-mails for Knob Creek^® Bourbon. In an effort to sample his new client’s product, Ed tried a Whiskey Sour and it reminded him of his boyhood love for sour candies.

Ed’s flavorful bourbon experience led him back to the candy store. While there, he noticed that the sour candies of today are a lot more sour than the simpler candies of his youth, like the basic Sweet Tart, Lik-A-Maid, and the venerable Regal Crown Sour Cherry Candies, which, alas, are no longer in production.

What was giving today’s candies that extra sour taste? Ed soon determined that citric acid was the magic ingredient, and thought he could use it to make a whiskey sour with even more of a sour kick. So he bought a bottle of Knob Creek Bourbon and began experimenting, until he came up with the best whiskey sour anyone has ever tasted!

Ed knew he was on to something, because everyone loved his whiskey sours — even people who thought they wouldn’t!

Ed started adding citric acid — aka “sour salt” — to all sorts of foods and beverages, and realized that it had virtually limitless applications. He couldn’t believe that sour salt’s most common home uses were limited to borscht, sourdough bread, homemade cottage cheese, and sausage making. So he decided that, with a name like Sweet, he should put down his pen temporarily and help popularize this amazing sour sensation.

Sweet’s Brand products are made from 100% citric acid, a substance extracted from acidic fruits (such as lemons, limes, pineapples, and gooseberries) that gives a puckery tartness to foods. Just a few grains have as much tartness as a couple squeezes from a lemon or lime.

For people who want to live a healthier lifestyle, Sweet’s Brand citric acid products have the following advantages:

• No Calories
• No Sodium
• No Sugars or Sweeteners

Say So Long To Sodium

Use Sweet’s Brand citric products instead of salt and you may find that your food tastes better while you decrease your sodium intake.

Drink More Water

A pinch of Sweet’s Brand citric acid products makes drinking water more flavorful, so you might actually drink more of it. Drinking at least eight glasses of water a day can help facilitate weight loss, increase energy levels, and improve bodily functions.